Anonymity allowed people to be themselves or a creative version thereof.
Chat rooms allowed people to take risks and be bold in the expression of their intimate selves.
The possibilities for how it would impact our intimate lives and change the landscape of dating was soon to be seen. In these early days before digital cameras were the rage and you could share photos online, "chat" was just that.
People had to rely on words to paint the picture of who they were and what they wanted.
The matrimonial services from that century were just the beginning of the pairing of technology and dating.
Newspapers would also provide personal ads, which often relied on the telephone to send/receive messages, VHS brought us video dating and, more recently, the Internet brought us online dating.
Over the past 20 years this has all changed and online dating has played an important role in enabling millions of people to meet their loved ones.
The steady increase of Internet use lead to a rise in popularity of websites that enabled people to meet each other and view the criteria that the websites had people fill in.
Almost everyone these days can name a couple they know that met on the Internet, though it wasn't so long ago that skimming the online personals for love was considered strange, even a bit desperate.
Taboo or not, the practice certainly isn't new.
In between, the social acceptance of personals has waxed and waned with the times.
"Advertising for a husband or wife has always attracted criticism and the people who did it were always thought of as failures in some way.